Poppy as a plant has been known already in the ancient times. It is there on the cave drawings of the Sumerians as well, and several old recordings mention it in different areas of the world. During the long times many of its human body related positive impacts have been revealed. In addition to containing significant amounts of minerals, it also has a bone and immune system strengthening impact.

Thanks to this it was spread very fast throughout the world. They used it differently in the different continents, countries and cities, and they also named the “black gold” differently at the different places. It was already called the „white lotus” or the „flower of pleasure”, and the list does not end here. The unique character of Mácum is due to its numerous components, among others to pálinka that is prepared with the traditional process from excellent quality fruits, as well as poppy, and a number of other things. Its soft, silky taste seduces its consumer on any day of the year.

People still to this day refer to it as “black gold”, „white lotus” or the „flower of pleasure”. Even though this versatile plant can be utilized in various ways, we strongly believe that the Brandy Manufactory of Keresztúri has found the best method; by merging Poppy Seed with pálinka (a traditional distilled spirit in Hungary). This process resulted in the birth of a truly unique alcoholic drink; the OPYYUM. The name evolves from “mák”, the Hungarian term for Poppy Seed. During the distillation process pálinka absorbs the flavor and aroma of the Poppy Seed that gives a special, unmistakable flavor to OPYYUM. This very unique flavor, silky texture and mild taste surely seduce any person on any given day or occasion.